If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Why? Because these changes are not always in their ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well and you can spot new opportunities before your competitors. You’ll also be ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These techniques ...

GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data contributors, mobile ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

If you are gearing up to launch a new product or marketing campaign, but the thought of organizing focus groups, conducting surveys, and waiting weeks—if not months—for results feels overwhelming. Not ...

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...