TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

Target's shares have plummeted and annual sales have stagnated for four years. Customers, vendors and former employees told CNBC that the discounter has lost some of the unique traits that helped it ...

Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders. That’s where orchestration comes in B2B buying has never been a solo act. Yet ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...