Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

Navigating the complex world of marketing can be challenging for CMOs, especially when it comes to demonstrating the return on investment (ROI) of their efforts. In times of economic uncertainty, ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

SAN DIEGO--(BUSINESS WIRE)--Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer brands, today announced its expanded attribution functionality ...

Daasity, a data solutions provider, has expanded its attribution functionality to give merchants deeper insight into how their marketing tactics are performing, which touchpoints and channels should ...

Marketing attribution is needed to identify how well - or otherwise - a marketing campaign is doing. Here are some ideas on how to achieve that! There is no easy way to approach marketing attribution.

SAN FRANCISCO--(BUSINESS WIRE)--Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how ...

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click ...

New research highlights how scalable data architecture, real-time analytics, and AI-driven pipelines are redefining ...

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net ...

When you bought your coffee on the way to work this morning, why did you choose that particular brand? Was it a magazine ad, recommendation from friends, the posters near the station, or did you just ...