There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Apollo reports that effective digital marketing accelerates B2B growth by understanding buyers, nurturing leads, and ...

When one channel underperforms, the other one compensates, making the system stronger and more durable. A multi-channel ...

Yet many teams still lack reliable benchmarks to compare how their marketing channels perform relative to peer institutions ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

An icon in the shape of a lightning bolt. Impact Link This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing ...

Every expert, founder, and thought leader is chasing visibility. They're posting on LinkedIn, running ads, and posting a blog ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

In an era when car buyers bounce between devices, platforms and even physical locations before making a decision, relying on a single marketing channel just won’t cut it. Today’s automotive ...