From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Welcome to the College of Science Marketing and Communication hub. We lead strategic efforts that spotlight the innovation, impact, and excellence of Purdue Science, partnering with departments, ...

In yet another roll up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the ARF. The move comes two years ...