Mainstream economics has long struggled to model ethical behaviour, including what is perhaps its simplest type, altruism. The standard assumption of homo economicus, an agent who maximizes his ...

Homo economicus is a theoretical abstraction that describes a rational human being. As such, neoclassical economic theories represent people as ideal decision-makers with complete rationality, perfect ...

Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...