What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

As my teaching winds down for the academic year, I’ve just given my last undergraduate science writing workshop – a sort of gun-for-hire side hustle that, via word-of-mouth, has gradually spread ...

How can exploring and analysing music and metaphors help us to better understand management, work organisations, working lives, and ultimately ourselves too? As you set out on your journey through ...

We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

Metaphors bridge us from the known to the less known. Some metaphors are more like highways than bridges, as in this piece by Austin Kleon on soup. “Here’s the writer Charlie Fletcher: ...