Today's ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones? Metrics matter — and with a plethora of available insights on today’s ...

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help from AI-powered solutions like vector search. To be sure, ...

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Ecommerce brands may be anxious heading into Q2, given the uncertain economy. And some may have been concerned in Q1, judging by Decile’s Q1 2025 E-commerce Industry Benchmarks. On a more granular ...

Efficiently managing and tracking the fulfillment process can significantly impact customer satisfaction, operational efficiency, and overall business growth. To stay competitive and make data-driven ...

Ninja Metrics refined its ability to predict who would spend money in free-to-play games. And now it is turning that technology loose on a much bigger challenge: boosting the revenues of retailer and ...

As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth. Yahoo ...

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don't want to get drowned in the sea of numbers and graphs, you have to know where and what to look for.

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. I get it, you wish your e-commerce business were selling the way it ...

From clothing to electronics, millions of packages are shipped each day globally. In its “Global Parcel Shipping Index,” which examined 2022 data from 13 countries, Pitney Bowes, a company that offers ...