Even without the influence of mobile and online video’s rise, advertisers are beginning to look where audiences are, and increasingly, that’s not just on TV. Starcom MediaVest, a top ad buying firm, ...

AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they ...

Are automotive advertisers embracing mobile video advertising to target consumers? A new report says yes, in a big way. Vdopia Inc. this week announced the launch of the Vdopia Mobile Insights series ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Videos will account for half of all internet traffic by 2019 and yet many brands are still not doing enough to maximise their potential as an advertising medium, according to a new report from L2.

I'm is a skilled (and modest:)) developer and an expert in online marketing and advertising, who is especially interested in researching the major digital ad trends, new cutting-edge features and ...