In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Michelob Ultra and Modelo Especial are battling it out to be America's top-selling beer. Modelo Especial has been the top-selling beer since it took the top spot from Bud Light in 2023. However, ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...

Michelob Ultra is now the top-selling beer in the U.S., beating out Modelo Especial. Two years ago, Modelo unseated Bud Light after the Anheuser-Busch beer held the top spot for more than two decades.

Beer and liquor may be recession-proof, but they're certainly not tariff-proof. If President-elect Donald Trump follows through with proposals to impose a 25% tariff on all items from Canada and ...

Modelo is going all in on college basketball this season, with new partnerships, activations and advertising. The beer brand is kicking off the season with an exclusive capsule collection created with ...

Modelo Especial is honoring its Mexican roots in a collaboration with a popular sportswear maker. The beer has teamed up with clothing maker Pacsun, known for its denim and casual, California-inspired ...