A recent study has found that the use of anime “moe” characters in tourism promotion may have negative effects In Japan, advertisements featuring anime characters are often used to sell goods and ...

Now, a study has found that the use of these characters may perpetuate harmful stereotypes about women and promote heteronormative notions of masculinity. jsks from ...

IGN Anime Club gives a rundown of "moe" characters in anime and explains why Star Wars' BB-8 might be a great example.