However, with the new season also comes an eagerly anticipated new media rights package in which the NBA has moved on to new TV partners, returning to NBC after a 22-year absence while also adding ...

Last year, the NBA signed a new 11-year, $77-billion media rights deal that will make the league a lot richer and dramatically alter the tune-in habits of fans when the 2025-26 season tips off this ...

Dirk Nowitzki, Steve Nash and Blake Griffin are part of the NBA's new-look TV lineup. Phillip Faraone / Getty Images They won’t outright publicly say it, but if you listen closely enough to the plans ...

The 'Tap to Watch' initiative provides fans direct access to live national and local games, including on all broadcast partners. Official release NEW YORK — The National Basketball Association (NBA) ...

The TV Answer Man – Follow me on X. Could the NBA Offer a Sunday Ticket With Local Games? The National Football League has made billions of dollars selling its games via the NFL Sunday Ticket so it’s ...

The league scores its best opening night audience in 15 years across the broadcast network and Peacock. By Rick Porter Television Business Editor The NBA’s ballyhooed return to NBC brought in a ...

The Los Angeles Lakers put a perfect road record on the line with a visit to Atlanta on tap to face Trae Young and the Hawks.