What is your net promoter score? Net promoter score (NPS) is a specific metric that assesses how likely it is for your customers to recommend your company or individual products to others. To ...

One of the first things I did as the new CEO of Canopy was to measure the employee Net Promoter Score (NPS). I needed to quickly get a picture of how our employees were feeling and what improvements ...

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

Ron Carson is the Chief Marketing Officer of Terra Dotta, and Founder of Thirdside.com, a boutique customer intelligence agency. "On a scale of 0–10, how likely would you be to recommend us to a ...