Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across racket sports, including the lucrative business of tennis fashion. Waters, 18, ...

The backstory to one of the biggest “what-ifs” in the NBA world just dropped. Allen Iverson’s cultural impact on the league – ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

Nike has renewed its partnership with the National Football League for another 10 years after the league briefly opened the bidding process to competitors and held talks with other companies. Under ...

British PGA Tour golfer Tommy Fleetwood's Nike contract expired at the end of 2025 and the star has now hinted he could soon ...