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Olaplex, a beauty brand favored by TikTok and Instagram influencers, sells hair products that dozens of customers allege caused “serious injury,” according to a lawsuit filed last week. Olaplex denies ...

Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website.

Olaplex is facing a lawsuit from users claiming the products made their hair fall out. But the hair care brand faces challenges growing its business, analysts say. From fending off rivals to expanding ...

Unless you have been living under a rock, you’re probably more than aware of the wonders of Olaplex. The system was created to aid with chemical in-salon treatments like bleaching and relaxing, which ...