The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine ...

When you buy whitening toothpaste you probably imagine having a Hollywood level smile. While some whitening toothpastes can ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

NEW YORK--(BUSINESS WIRE)--A bright, healthy smile is the perfect accessory to any red carpet look. Fashion journalist and television producer Rodner Figueroa is sharing his secret to a white smile on ...