Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads ...

If there’s one thing that online advertising teaches you, it’s how to survive when faced with fierce competition. As an online advertiser, I frequently find myself competing against hundreds if not ...

Add Yahoo as a preferred source to see more of our stories on Google. As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.

For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of your landing pages. A great landing page is ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

You can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers have the team ...

“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on ...