Successful crisis response depends on both digital reputation management and media reputation management — more than anything ...

According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds ...

Today’s business world has become so competitive that those who snooze lose in the market share of clients. Over the past three decades, a number of organisations have heeded to the persistent calls ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

In many situations we see public relations efforts spent on creating perfect messages to be shared with external stakeholders. There is rarely an effort put into addressing an internal atmosphere as ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...