For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

New York, NY, Dec. 03, 2025 (GLOBE NEWSWIRE) -- ReachReport, a leader in the field of public relations reporting, proudly celebrates the launch of its Mobile Assistant, further solidifying its ...