It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let’s debunk these myths so you can identify a PR plan that works ...

Public relations is about more than just increasing brand visibility; it is also about building and maintaining an authentic ...