Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Viral Spike Marketing launches a PR campaign system helping influencers and artists gain media coverage and strengthen ...

It's 2025, and the business landscape is more crowded than ever. In almost every industry, buyers have endless choices — and less patience for cold calls, generic email blasts or outdated lead forms.

A single misstep or misunderstanding can put a brand’s reputation at risk. Businesses need thoughtful strategies to address crises and rebuild trust and credibility.

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

UK-based digital PR agency Pure Digital PR launches with the aim of delivering campaigns that boost visibility, ...

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations. AI is reshaping the PR ...