The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management ...

INDIANAPOLIS--(BUSINESS WIRE)-- Global cross-channel digital marketing leader ExactTarget (NYS: ET) extended its Pardot business-to-business marketing automation to Facebook today, enabling marketers ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

Pardot upgraded its email editor with enhancements to visual capabilities. The new visual editor is designed to allow marketers to edit specific sections of their email (header, paragraph, sidebar, ...

Pardot today announced new product features, including an enhanced visual editor and form builder, as part of its Winter 2012 product release to allow marketers to more easily create high-impact lead ...

Lots of news is coming out of this year's Dreamforce conference in San Francisco. Pardot's personal addition, revealed today, gives a social networking boost to the company's already well-developed ...

“Simplicity and service are Pardot hallmarks, and we stayed true to this course again in Q1,” said Adam Blitzer, Pardot COO and co-founder, in a company press release. “We made the product even easier ...