The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

What is Pattern Interrupt and Why Should you Care? Pattern interrupt is an extremely effective technique in sales that can change behaviors, assumptions, opinions and decisions in an instant, as it ...

Pattern matching (PM) was first introduced as the semiconductor industry began to shift from simple one-dimensional rule checks to the two-dimensional checks required by sub-resolution lithography.

"The blow dryer was a part of my original vision—little did I know that it would take two years to figure out how to do it properly," Ellis Ross shares. "Like so many of us, I had a negative ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

In February of last year, YouTube celebrated its 15th anniversary. A blog post from CEO Susan Wojcicki laid out a few marquee milestones, including the statistic that 500 hours of new video—enough to ...

"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...