The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...

A two-year advertising dispute between Colgate and Unilever, maker of Pepsodent, ends with the High Court backing regulators and ordering the Pepsodent slogan withdrawn from Kenyan media. Unilever has ...

The competition which sought to reward consumers who dedicated time to teaching their children good oral habits by teaching them to brush day and night ran for a duration of one month with over one ...