The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Lightness perception, the visual system’s ability to maintain a stable representation of surface reflectance despite varying illumination, has long intrigued researchers. Central to this field is the ...

A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors.

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

Schulz-Hildebrandt, a biomedical optics engineer at Harvard Medical School, ran with his observation and developed an ...

Research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called electrophysiology and ...

It's a funhouse for our perceptions, built for the TikTok age. But the visual tricks are windows into how the mind works, and they fascinate scientists. "The brain uses all the information it can get ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Dudi Ben Simon transforms the ordinary into the extraordinary, blending reality with illusion in playful, thought-provoking ...

A new optical illusion, shared by TikTok creator Mia Yilin, has gone viral across social media. According to a video posted ...