Despite the wealth of information available online and the increased availability of devices with which to access it, the old-fashioned printed flyer remains a highly important tool for consumers in ...

Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of ...

Whether stacked in mailboxes, on doorsteps or stuffed into newspapers, we’ve all encountered paper flyers promising consumers savings and deals on everything from produce to mattresses. Canada’s flyer ...

For two weeks last March, the country's largest sports retailer didn't print a single paper advertising flyer. Sport Chek ran the test to see what would happen if it migrated all its advertising to ...