If your marketing team agrees on one fundamental, then you probably sleep well at night. You know your team will begin and end every debate about media selection and placement with one person in mind: ...

This academic year, students at Columbia and Barnard may have spotted print issues of a new newspaper, the CJS Tribune, around the Morningside campus. The inaugural issue of the publication, comprised ...

Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has ...

If you’re old enough to remember fax machines, you probably remember that pre-1999, we got most of our information from print media. But it’s 2022, and a lot has changed in the decades since Y2K.

For avid newspaper readers, any glimmer of a hope of a revival has been dashed by the Covid-19 pandemic The debates are on if this crisis bring in a permanent behavioural change towards digital news ...

Intergraf released a research review titled "Comparing Print and Digital Media”, offering an in-depth analysis of sustainability, efficiency, and perceptions surrounding print and digital ...