WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

In an industry where many companies rely on selling products that are the same or similar to competitors’ offerings, retailers are embracing content marketing as a means to stand out from the crowd ...

How luxury marketing builds desire through mythology, culture, and aspiration rather than traditional advertising tactics.

Nostalgia retail involves using products, aesthetics, or cultural references from the past to create an emotional connection with today's consumers ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social media in ...

Thanks to AI, I’ve become a more educated consumer. Before I purchase anything new, I scroll and click to ease my decision-making anxiety. I don’t want to waste money, so I take advantage of AI ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align ...