It’s the rhetorical equivalent of having your cake and eating it. No wonder politicians love it Sometimes an unfamiliar ancient Greek word can mask a rhetorical device that’s as commonplace as salt.

Over at HBR, Roger Schwarz shares with us a telling exercise. Glance over the following three questions and see which is genuine–that is, actually opening up the option for the person you’re talking ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

President Clinton is probably being pelted with advice as he prepares to go to Capitol Hill to deliver his State of the Union address. My advice is: Don't go. The Constitution requires only that the ...

A new study from Chalmers University of Technology suggests that research misconduct may leave traces in the text itself, not only in how the research is conducted. By analyzing scientific articles ...