When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

In “The Ancient Art of Thinking for Yourself,” Robin Reames contends that Greek and Roman rhetorical techniques can help us speak — and listen — to one another today. By John McWhorter When you ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...