Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Ikea is opening a new store, and is hiring some workers to help. Best of all, it’s fully remote. The catch? It’s in Roblox. The Swedish home furnishing company announced on Monday that it’s launching ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Don’t worry if you don’t make the cut; you can still work there for free. Don’t worry if you don’t make the cut; you can still work there for free. is a former weekend editor who covered tech and ...