Roblox is launching makeup for avatars, with more than 100 makeup items hitting the Avatar Marketplace for users to customize ...

Cosmetics giant e.l.f. Beauty has teamed up with creators on the online gaming platform to create avatar make-up looks using ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted with ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

Maybelline New York enters Roblox’s virtual world via makeup, music adventure Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...