Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox Corporation (NYSE:RBLX) is one of the best metaverse stocks to buy, according to analysts. On March 9, Roblox ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

Maybelline New York enters Roblox’s virtual world via makeup, music adventure Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. The company said on Friday that some game developers on the platform will be ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Game and experience creation within mobile and metaverse platform Roblox is an increasingly popular way for development studios to reach new audiences and find success. And this weekend the field ...

Meta's early-mover advantage could make it the top metaverse play. Unity Software will provide the tools for building a lot of those virtual worlds. Roblox could attract creators, players, and even ...