Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...