SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...

It's almost a year to the day since SRAM launched GX Eagle which was, up until this point, its most affordable 12-speed drivetrain available. Thanks to the good old trickledown effect, things have ...

With a variety of crank and cassette options, there is a solution for every drop bar bike - and you can even combine huge mountain bike cassettes The trickle-down of SRAM’s wireless ASX technology, ...