Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content ...

One month in, Salesforce.com is already giving a booster shot to its new Analytics Cloud, Wave. Announced at the kickoff of the Salesforce.com World Tour in New York City on Wednesday, the data-driven ...

Salesforce.com today strengthened its Marketing Cloud with Lead Analytics for Facebook, an integration designed to help B2B marketers track and measure the effectiveness of the campaigns they run on ...

SAN FRANCISCO--(BUSINESS WIRE)--Today at TrailblazerDX, Salesforce’s developer conference, Salesforce (NYSE: CRM) announced the availability of Einstein 1 Studio, a set of low-code tools that enables ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Cloud software vendor Salesforce is announcing today that ...

As part of my continuing series on productized analytics and the potential benefits they can bring to companies, I recently spoke with Ketan Karkhanis, SVP & GM of Analytics Cloud at Salesforce. I ...

Wave is a long overdue addition to the Salesforce arsenal, designed to make analytics easy and to forestall growing competition On the first day of Salesforce’s Dreamforce event, the company did as ...

Salesforce has integrated its Marketing Cloud with Google Analytics 360 to use campaign data for tailored audiences and analysis outside of the search giant's tools. The integration, now generally ...