Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelgänger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings last year, the ...

Plenty of consumers know Sears' iconic Craftsman tool brand. Now they'll have to get to know its doppelganger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last ...

NEW YORK — Craftsman, the iconic tool brand associated with Sears for the last 90 years, is coming to Lowe’s — one of Sears’ biggest rivals. The move was announced Tuesday by both Lowe’s and Stanley ...