Amazon is testing a program where consumer product brands like Maybelline and Folgers pay to send free samples to Amazon customers based on data indicating what they may buy, according to a report ...

Why it matters: The Seattle-based e-commerce giant is betting that free samples will better convince shoppers to purchase products than ads on a website (and they're probably right). Amazon is ...

Free samples, from the little bits of brownies at a bakery checkout to the spritzes of perfume at the department store beauty counter, are time-tested ways to make customers feel happy (and possibly ...

Amazon recently sent me two free offers for various products, and after reading a recent report from a media outlet it got me thinking about this new way to use search and location data. It's not ...

It’s a known and perhaps depressing fact that Amazon knows a lot about us. The company’s many tentacles have become a ubiquitous part of our lives. And the Jeff Bezos-founded company is only trying to ...