One of the best parts about working for NBC Select is getting to try so many products. One category that we’ve been particularly robust about is oral care. Over the years, our team has tested dozens ...

Sensodyne unveils Clinical Repair, the brand’s newest toothpaste option for sensitive teeth. Clinical Repair: Starts to repair sensitive areas of teeth after 60 seconds* for clinically proven ...

This case study looks at how Sensodyne, the toothpaste brand, changed the emphasis of their marketing strategy away from the benefits of the product, and towards positioning the brand as a treatment.