Marketing Week

Colgate plans attack on GSK’s Sensodyne range

Colgate-Palmolive is to challenge GlaxoSmithKline’s dominance of the sensitive teeth market with the launch of a new Colgate range. Colgate Sensitive will launch in May and will compete against GSK’s ...
Hindustan Times

Maharashtra FDA notice for Colgate brand, Sensodyne for ‘misleading consumers’

The notices were issued to Colgate-Palmolive (India) Limited, which produces Colgate, and GlaxoSmithKline Consumer Healthcare, which manufactures Sensodyne, on March 29. The Maharashtra state Food and ...
The Financial Express

Sensodyne launches alcohol-free mouthwash for sensitive teeth

Sensodyne, a well-known oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest product innovation – Sensodyne Complete Protection+ Mouthwash. The ...
DrBicuspid

Colgate told to discontinue some toothpaste claims

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...
The Hindu

FDA cracks down on Sensodyne, Colgate over ‘clinical’ claims

Two popular toothpaste brands have run into trouble with the State Food and Drug Administration (FDA) for allegedly misguiding people with claims made on their tubes and cartons. The FDA’s Thane ...