You know how the joke begins: “A guy walks into a bar…” But wait, for you to know the punch line, this has to be past tense. So wouldn’t it be, “A guy walked into a bar…?” It could be. But usually it ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is not new. However, most entrepreneurs are not aware of a small change they can make while pitching and using stories. The ...