A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

New research reveals that, contrary to popular belief, brand slogans don't need to be short in order for people to like them. According to the study, published in the Journal of Business Research, ...

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ways ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Effective company slogans possess an artful blend of ...

Two slogans defined politics in 2024. Sir Keir Starmer offered “Change” while Donald Trump promised to “Make America Great Again”. Both yielded electoral triumphs. Yet while in the US, Maga captured ...

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