The Instagram Reels-like Spotlight feed has been renamed to ‘Reals’ — for today, at least. It’s April Fools’ Day, and Snap is ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat is rebranding its Spotlight feature to "Reals," though some are speculating it might be an elaborate April Fools' prank.

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late ...

The social media platform will release its popular year-in-review feature later this month. Here’s everything to know. At the end of the year, several tech platforms release “year in review” features ...

Snapchat has announced significant growth in its creator ecosystem in India, highlighting increased engagement, more creator-led content, and a rise in its community of Snap Stars. According to the ...