Behavior change theory includes a tenant of measurement known as social norms. That is, the viewpoints of those close to an individual regarding a given behavior. This week, I will discuss social ...

Researchers simulated social norms with a supercomputer. Their findings contribute to a deeper understanding of the evolution of social norms and their role in fostering cooperative behavior.

Loneliness is defined as “a distressing feeling that accompanies the perception that one’s social needs are not being met by the quantity or especially the quality of one’s social relationships.” ...

Add Yahoo as a preferred source to see more of our stories on Google. Boomers and Gen X grew up with landlines. Every generation has its rules—unspoken codes of conduct that feel like gospel… until ...

Imagine a world where social norms didn't exist. Would it be chaos, or would you finally be able to relax? You would no longer have to worry about watching what you say around colleagues or feel ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

The Institute of Medicine’s Forum on Global Violence Prevention will held a 2-day public workshop on October 29-30, 2015 to explore the cultural and social norms that underlie the acceptance of ...

People living in different communities follow different social customs or norms. In some places, for instance, it might be standard practice to greet each person you see on the street, while in others ...