Investment in sports, entertainment, and arts sponsorships is growing because they deliver unique value and reach in a world where media is fragmented, customer attention scarce, and differentiation ...

IEG is one of the world’s leading authorities on all aspects of sponsorship, insights, intelligence, trends and training for the past three decades. As the COVID-19 pandemic forced mass closures and ...

Companies around the world are set to spend $65.8 billion on sponsorship deals in 2018, but few businesses know whether it actually works. Money spent on deals is set to rise 4.9 percent this year, ...

Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. When the sponsorship of a nonprofit or charitable event is involved, the sponsorship ...

Opinions expressed by Entrepreneur contributors are their own. Every nonprofit organization dreams of corporate sponsorship, but the process of applying can seem harrowing. Corporate sponsorship is a ...

Sponsorship models are changing. Find out all the latest news and analysis on the latest sponsorship activity and experiential marketing. In a bid to be front of mind as a current account option, ...

This policy governs all revenue generating sponsorship and advertising practices of the University at Buffalo. The policy promotes a comprehensive, coordinated, singular point of contact to existing ...

The recent release of figures by Tate that showed its galleries received sponsorship worth £3.8m (an average of £245,000 a year) from oil giant BP between 1990 and 2006 provoked mixed reactions. While ...

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of value ...