A round watermelon can take up a lot of room in a refrigerator and the usually round fruit often sits awkwardly on refrigerator shelves. Smart Japanese Farmers have forced their watermelons to grow ...

Certain brands demand hundreds of pounds for items you'd typically find in a supermarket for merely £2, but the hype surrounding these foods is real. This is why influencer Carmie Sellitto followed a ...

A few years back, there was a report that wealthy people in Russia were paying over $800 for Japanese square watermelons. In Russia, that’s supposedly 300 times the price of a regular watermelon. But ...

JAPAN -- Most of us know watermelons as round shaped. But now farmers in Japan are changing it up. They are growing the fruit to be square shaped. The watermelons are created by placing them in a ...

TOKYO: Japanese consumers are used to paying through the nose for fruit, and now that summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons. But this ...

Square watermelons are all the rage! The novelty of the shape comes at a hefty price, if you can find one locally...$100+ each. Never fear, AT HOME to the rescue with with a super fun project you'll ...

JAPAN (WLS) -- Most of us know watermelons as round shaped. But now farmers in Japan are changing it up. They are growing the fruit to be square shaped. The watermelons are created by placing them in ...

ZENTSUJI, Japan (CNN) -- Japan appears to have cornered the market on square-shaped fruit. Farmers in the southern Japanese town of Zentsuji have figured out how to grow their watermelons so they turn ...

Festival goers went gaga for the square watermelons of agricultural firm Seedcompany during the agri-trade fair of the Pakwan Festival, an ongoing event in Bani town in Pangasinan that started on ...

This article was taken from the May 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...