Warc

Surf Matic Liquid: An Integrated Digital Commerce strategy persuaded powder detergent users ...

Surf Excel, a detergent, aimed to increase the adoption of its Matic Liquid detergent among powder detergent users in India while achieving a return on ad spend (ROAS) of over 3. Surf Excel, a ...
Warc

Surf Matic Liquid: An Integrated Digital Commerce strategy persuaded powder detergent users ...

The liquid detergent market in India was valued at around 2880 Cr in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 7.74% through 2030. Engineered for modern laundry, Surf ...