Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

We don’t, however, ‘make the complex human.’ That would mean we make robotic humans, surely? Or would it? That comma has caused more debate, resulted in more lost work hours and created more division ...

Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...

Behavioral economics has shown us that the brain operates on two systems: the fast, automatic system (subconscious) and the much slower, conscious system. When building a tagline, it is important to ...

According to Toronto Marketing Blog it’s, “a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...