The Indiana Pacers announced Spokenote as their official jersey patch partner this week and have created a unique concept. The Pacers will become the first major U.S. pro sports team to feature a ...

In an effort to bolster fundraising for Oklahoma State University's football team's Name, Image and Likeness (NIL), the athletes are set to debut QR (quick response) codes on its football helmets this ...

INDIANAPOLIS – Over the last 10-plus years, it’s become the norm for professional sports teams to include sponsor logos on their uniforms. The Cleveland Cavaliers, for example, have a Cleveland-Cliffs ...

Oklahoma State football is at the forefront of a new approach for raising funds when it comes to the ever-evolving NIL era of collegiate sports. The Cowboys will wear QR codes on the back of their ...

YouTube Brandcast is a keynote aimed at advertisers, and the 2024 edition has some announcements that viewers will certainly notice, including branded QR codes. Be on the lookout for branded QR codes ...