In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Add Yahoo as a preferred source to see more of our stories on Google. Crazy Aaron’s Thinking Putty takes putty to a whole new level. TODAY’s Jacob Soboroff goes behind the brand, speaking with the ...

NORRISTOWN — As Aaron Muderick contemplated the milestone his company had achieved — its 25th anniversary — he was looking for a special way to commemorate the occasion and the memories and ...

Slime and putty are the sort of toys you never grow out of loving. The texture, the smell, and the vibrant and wacky colors are always so delightful. But Aaron Muderick, CEO & Founder of Crazy Aaron’s ...

HATTEM, Netherlands, Jan. 14, 2026 /PRNewswire/ - Goliath has acquired Crazy Aaron's®, home of the original Thinking Putty®, Land of Dough®, and Slime Charmers®. The move builds on Goliath's ...